2026
üm
Amazon
5K
Üm Sparkling Beverage Amazon Performance Optimization
Main image restructuring and full conversion-driven listing design to improve CTR and purchase confidence.
Main Image Optimization • Listing System • Brand Trust • Conversion Strategy
The Problem
The product operated in a highly competitive functional beverage category.
Primary challenges:
- Low main image differentiation in search results
- Weak visual hierarchy in listing stack
- Brand credibility not clearly communicated
- Benefits not structured for quick mobile scanning
The result: suppressed CTR and limited conversion potential.
CTR and Conversion Rebuild
The focus was to redesign the listing as a structured conversion journey:
Re-engineer the main image for stronger search visibility
Clarify benefit hierarchy for mobile-first viewing
Strengthen ingredient credibility
Reinforce brand trust signals
Improve visual consistency across the entire stack
Search Result Differentiation
The main image was redesigned to:
- Improve product clarity
- Increase visual contrast in search results
- Highlight functional positioning immediately
- Maintain compliance while maximizing presence
The goal was simple:
Increase click-through rate without sacrificing brand integrity.
Before
After
Conversion-Focused Listing Stack
Structured Information Hierarchy
Each image was designed to serve a clear purpose:
- Ingredient authority
- Electrolyte clarity
- Benefit breakdown
- Objection handling
- Lifestyle integration
- Clean label positioning
Typography hierarchy and spacing were optimized for mobile readability.
Trust-Driven Creative Direction
To improve purchase confidence, we emphasized:
- Clean ingredient positioning
- Functional mushroom education
- Female-founded brand credibility
- Certification badges and proof elements
- Real lifestyle integration
This shifted perception from “sparkling drink” to “functional wellness brand.”
Variation
