Year
2024
Client
Vitammies
Category
Amazon Design
Budget
10K
ACV Gummies Amazon Listing & A+ Optimization
Conversion-focused creative system designed to improve click-through rate, clarify ingredient value, and build brand trust.
Challenge
The ACV gummy category is saturated and often visually repetitive.
Key issues:
- Weak differentiation in search results
- Overcrowded benefit messaging
- Lack of emotional lifestyle positioning
- Trust signals not emphasized clearly
Strategy
The listing was rebuilt around three pillars:
Main image differentiation
Simplified benefit hierarchy
Clean, plant-based trust positioning
Every asset was structured for mobile-first viewing.
Bedtime Gummies Sleep Support Creative System
A conversion-focused Amazon listing and Premium A+ rebuild designed to position the product as a gentle, plant-based bedtime solution.
Challenge
Sleep supplements rely heavily on trust.
Key obstacles:
- Consumer hesitation around melatonin
- Fear of grogginess
- Ingredient confusion
- Emotional skepticism in sleep category
Strategy
The listing was designed to communicate:
- Melatonin-free reassurance
- Plant-based ingredient transparency
- Gentle emotional tone
- Calm visual language
Color psychology played a major role.
Strategy
